Fall 2012, Vol. 3 Issue 9: Cover and Content Pages

Ajit-e

The Perceived Risk And Value Based Model Of Online Retailing

Figen YILDIRIM, Assist. Prof., Istanbul Commerce University, [email protected]<br> Özgür ÇENGEL, Assoc. Prof., Istanbul Commerce University, [email protected]

Comparison of Artificial Neural Networks and Logistic Regression Analysis in the Credit Risk Prediction

Hüseyin BUDAK, Türkiye Vakıflar Bankası T.A.O. Bireysel Kredi İzleme Müdürlüğü, [email protected]<br> Semra ERPOLAT, Yrd. Doç. Dr., Mimar Sinan G.S.Ü. İstatistik Bölümü, [email protected]

Benefit Perception About the Understanding of Corporate Social Responsibility in Pprivate Sector in Turkey: Using Web Sites for Announcing of Corporate Social Responsibility Activities

Dr.Nuray Yılmaz SERT

PR 2.0 and interaction of Turkish Brands in Terms of Brand Awareness

Ece Baban Okan Üniversitesi Halkla İlişkiler ve Reklamcılık Bölümü [email protected]